The Downfall Of Us All
I swear I’m a positive person. Generally looking at the brighter side of things and focusing less on the negative. I didn’t really intend to come out swinging with my first article either. However it’s been about five years since I’ve been trying to establish a brand born on the internet and for the internet, and I couldn’t help but see patterns emerge.
The amount of rip off, second rate accounts and websites out there is ridiculous. I wouldn’t be surprised if a new account is made every minute. Running an automotive site, I see it all the time. New instagram pages with names riding off of trendy names being thrown around the culture. Don’t believe me? Search the keyword ‘stance’ on instagram. Some of these are original content creators and how been around for quite awhile but new ones pop up all the time with something added onto the end of the word.
What am I getting at? Well a lot of these copycat type instagram accounts/websites don’t bring in their own content. We’re at the age of entertainment where everything is shared. People think it’s alright if you tag the photographer or original page you got the content from. That’s nice but the truth is no one even cares to look at that little piece of information half of the time. Watermarks get cropped off, photos get stolen, credit isn’t given where credit is due, or even worse a work of art created by someone else is taken and turned into a poster or t-shirt that now someone is profiting off of. This is stealing! How did all these people grow up without an understanding of what stealing is? I hope you see what’s wrong with this picture here.
We’re spiraling out of control. I’ve almost reached this point several times myself, and a few people who used to run my website with me have. You give up. It’s too much.
Frustration sets in when you are an original content creator and all your hard work and time you put into a project gets borrowed or taken from you and used without your permission. Those fake/copycat instagram pages begin to look like big companies solely based on the fact they have about ten times the size of followers than the original content creators. All they are doing is taking photos they think look the best, or are trendy at the moment, filling it with hashtags and posting it. Maybe they will tag the photographer. And people flock to these accounts because they see all this amazing content and want to see it all the time. There’s literally no work being done by this type of account but resharing yet they reap the rewards. Soon they get big enough and think, hey, I can make some money off of merch. And they do because of the followers and the hype.
We’re spiraling out of control. I’ve almost reached this point several times myself, and a few people who used to run my website with me have. You give up. It’s too much. As an original content creator there are some perks being media affiliates for big events and organizations but at the end of the day, you’re not making a dime. You spend a day, maybe two at an event. Then you spend half a day editing and writing. Then you drop your masterpiece and two days later see the same photo you posted on your company’s profile with ten times as many likes on someone else’s instagram account. You let it slide because they tagged your company in the photo and put your @handle but you’re disappointed that your own page isn’t seeing the outburst that this one is. This repeats until eventually you get sick of it and give up.
Support the real.
Our future is looking pretty grim if this is how every industry is moving forward. I’ve already seen four or five companies move on in the five years I’ve been doing this. So please do the world a favour and make sure if you like a photo, or artwork, or even a die cut sticker, take a few more minutes and find out who the actual source is and recognize the true heroes out there spending the man hours to bring you something to browse by in a few seconds on your feed. Support the real.